Follow Your Roots, Submit a Photo and Win a European Trip with's Facebook Promotion launched its latest social media campaign and contest entitled, "Follow Your Roots: Visit Europe." Hosted on's Facebook page, the contest invites fans to explore their European roots by sharing a family photo and description of the photo.

"Large populations of European descendants are found on nearly every continent," says Jan Rudomina, chairman of the European Travel Commission US Operations Group. "Our goal with this contest is to encourage our fans to explore their European heritage through photos and letters in an effort to inspire travel to Europe."

Beginning today, fans of the Facebook page can upload their family photo and brief description (200 words or less) describing the person(s) in the photo and the significance of following his or her roots back to Europe for a chance to win a dream European vacation for two. Voting will occur November 28 to December 5 to determine the top 10 finalists. From December 6 to December 8, a panel of judges from will select the grand prizewinner from the list of finalists based on creativity and relevance to the contest theme. The grand prizewinner will be formerly announced via Facebook on December 9.

"Follow Your Roots: Visit Europe" is the third social media contests taking place on the European Travel Commission's social networks over the course of the past year as part of a new digital and creative campaign to promote Europe as a tourism destination to the U.S. traveler.