Jaime A. Lopez Diaz, executive director of the Puerto Rico Tourism Company, announced Monday morning at the 2010 Caribbean Marketplace that the Caribbean Tourism Organization (CTO) members reached an agreement in principle to sign a historic memorandum of understanding that would make Puerto Rico the cruise ship hub of the Caribbean.
The memorandum will be signed by the members of the CTO in order to develop a “concerted effort aimed at developing the tourism industries link between the islands,” according to a written release. It aims to establish a working relationship between the CTO members and Puerto Rico to develop strategies and a program of activities designed to promote and improve air access, the cruise market, the relationship with the U.S., the creation of multi-destination packages and the sharing of tourism related data.