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Radisson Hotels Resorts announced today that 170 Radisson SAS locations operated by The Rezidor Hotel Group in Europe, the Middle East and Africa will be changing their name to Radisson Blu. The change is taking place because the SAS Group, former owner of Rezidor, sold the company in a public offering in November 2006, and no longer has a formal connection with the Radisson brand. Rezidor is the master franchisor of the Radisson brand in EMEA.
The new name was announced today by Kurt Ritter, president and CEO of The Rezidor Hotel Group, at the grand opening of the first Radisson Blu at the Zurich Airport in Switzerland. During the next year, the new name will be transitioned throughout the Radisson SAS portfolio in the EMEA.
The name change only applies to the 170 Radisson hotels operated by The Rezidor Hotel Group in the EMEA and does not include Radisson Edwardian Hotels in the UK or Radisson hotels operated in the Americas, Asia Pacific or other parts of the world.