Amadeus has launched the Amadeus Hotel Platform, a centralized technology solution that Amadeus says is set to transform the way hotels do business. The new platform is built around one comprehensive database and available as a "Software as a Service model" (SaaS). It also combines central reservation, property management and global distribution systems into one fully integrated platform.
“We have built the Amadeus Hotel Platform in order to most effectively support hotel chains in addressing their key strategic challenges,” Philippe Chérèque, executive vice president of commercial at Amadeus said. “In today’s market, it is vital that their IT infrastructure can support global business growth and expansion while guaranteeing operational efficiencies on a global scale.”
The new Amadeus platform offers a single and real-time view of the entire business, enabling hoteliers to deliver innovative, new guest services, generate additional revenues and also quickly react to market changes as new trends, behavior and demands emerge. It will enable hotel companies to evolve and adapt to continuing changes in the sector. Based on open technology architecture, Amadeus Hotel Platform allows hoteliers to concentrate on their business, and not the supporting technology. It will also bring operational improvements at all levels while removing technical barriers to global expansion.
“With a thorough understanding of the current and future shape of the hotels sector, we are 100 percent committed to helping our customers remove technology barriers by offering them a central solution, allowing them to benefit fully from the power of new technology while transforming their fixed cost into a variable one,” Chérèque said. “With this in mind hoteliers can focus on transforming their business, making the most of emerging opportunities in a way that is right for them.”
In conjunction with the launch, Amadeus released the findings from a major new industry reportntitled "Hotels 2020: Beyond Segmentation" which identifies the characteristics of the future guest and explores how hotel companies can respond. The report was developed by independent research firm Fast Future Research and outlines how traditional customer segmentation in the hospitality sector is dead and will be replaced by service spectrums. This radical shift means that hotel companies will need to target, tailor and relate to guests based on their individual preferences and behaviors if they are to succeed, Amadeus said.
“What we see is a shift from neatly defined customer segments to a more fragmented set of service spectrums that will demand hotels act in a way that is guest-focused personal, connected and informed,” Rohit Talwar, chief executive of Fast Future Research said. “The right technology will be an increasingly important weapon in delivering on guest expectations and securing brand differentiation.”