The battle for online bookings has escalated again with American Airlines adding thousands of additional hotel properties to its online consumer-booking website. The move includes a new Price-Match Guarantee and a No Cancellation or Change Fee policy on all hotel bookings. This makes the airline's website, already a leading resource for planning and booking air travel, a compelling resource for booking hotel stays, the airline says.
“By expanding our hotel offering on AA.com, guaranteeing that customers will get the best hotel price, and assuring they can cancel or change their hotel stay without a fee, we’re strengthening our commitment to enhance the travel experience every step of the way,” said Derek DeCross, American’s managing director of interactive marketing. “Customers can count on AA.com as a convenient, competitive and complete resource for every aspect of their trip.”
American is also offering 250 AAdvantage frequent flyer miles for every hotel booking made at the newly expanded hotel site. Visitors to the enhanced site will also get virtual tours, traveler ratings, area maps and more property photos, among other enhancements.
“It all means that when customers book on AA.com, they know they are getting the right hotel at the right price, whenever and wherever they travel,” American said.