Desires Hotels, a management company that represents independent boutique hotels, will market its properties under GDS code "BT." Desires has created a website for travel agents (http://www.desireshotels.com/agents), which provides information about its hotels and how to book them.
"Travel agents and the business they generate are an important revenue stream and we feel that our collection of boutique hotels should be more visible for them," said Doug Carrillo, senior vice president of sales and marketing for Desires Hotels.
Desires' portfolio includes the San Juan Water and Beach Club Hotel in Puerto Rico, the Sagamore Hotel in Miami and Hotel Mela in New York. (DE)