Destination Hotels Redefines Its Brand Image

Destination Hotels has announced that it will be refreshing its brand through a new website, logo, signature touch points and new brand partners. Hoping to further unify their brand image, Destination Hotels aims to hold onto their original brand pillars that define their hotels as individually empowered, authentically immersed locations. 

Among some of Destination Hotels’ well-known properties are Stowe Mountain Lodge in Vermont, Tarranea Resort in Rancho Palos Verdes, California and Eden Rock Miami Beach. As a goal, Destination Hotels has also honed in on what makes their target guests so unique. After much deliberation, the company views their guests as unique travelers searching for warm, approachable environments in off-the-beaten track destinations. 

As a way to celebrate their newly reimagined brand, Destination Hotels will be offering a “Your Vacation Our Destination” promotion that allows guests to create their own custom-made vacations. Guests will also receive welcome credits that they can use at any of Destination Hotels’ restaurants, bars and more. Visitors staying through the promotion will receive $50 in resort credits for two night’s stay, $100 for three night’s stay, $200 for four night’s stay and $300 for any five night’s stay. 

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