El Dorado Spa Resorts & Hotels and Azul Hotels by Karisma, a collection of all-inclusive properties located throughout the Riviera Maya, Mexico, announced Monday the appointment of Richard Rodriguez as director of sales and marketing.
Rodriguez, who brings more than two decades of relevant experience to his new position, will focus on sales and marketing strategies and will oversee several of the company’s key tour operator accounts, with the goal of increasing sales through innovative marketing initiatives and promotions.
Rodriguez brings 25 years of experience in the hospitality industry with 18 years in sales and marketing. Rodriguez joins El Dorado Spa Resorts & Hotels and Azul Hotels by Karisma following seven years as director of leisure sales and marketing at Occidental Hotels & Resorts.
During the span of his career, Rodriguez has held numerous positions including director of travel industry marketing for Doral Golf Resort & Spa, regional destination manager for Travelocity.com and director of marketing for GOGO Worldwide Vacations.