A billion-dollar rejuvenation continues to pay off for Four Points by Sheraton, which has unveiled a global pipeline that is set to ramp up its portfolio by 16 properties in 2010. Four Points currently operates 148 hotels in 24 countries. Major renovations, conversions, and new-build hotels have led to a 70 percent turnover in the Four Points portfolio over the last five years, the chain reports.
“In 2010, we will debut the brand with new-build hotels in Nigeria, Bangkok and Phuket," said Simon Turner, president of global development. "While in North America, where the brand already enjoys market leading presence, we are seeing growth through conversion and adaptive reuse projects.”
Gearing up to open its 150th property in the first half of 2010, the Four Points brand has one of parent company Starwood Hotels & Resorts Worldwide’s most robust pipelines, the company says. In 2010 eight new Four Points properties are slated to open in established North American markets and another eight set for international business and leisure travel hubs in Asia and Africa.
In China, the company’s three Four Points properties are expected to open in the coming year in Lianyungang, a center of international trade known as China’s “east-west freight corridor”; the port city of Taicang, whose thriving economy boasts investment projects from the U.S., UK, and Germany; and Tai’An, home to Mount Taishan, a UNESCO World Cultural and Natural Heritage site.
Four Points says it is also scheduled to debut in key markets like Lagos, Nigeria, Bangkok, and Phuket. In Canada, Four Points will open hotels this year in Niagara Falls, Ontario; Saskatoon, Saskatchewan; and Calgary, Alberta. Domestically, properties are planned for markets including San Jose, CA; Oklahoma City; M and Long Island City, NY.