Great Hotels Launches Rewards Program

At World Travel Market in November, Great Hotels Organization will unveil its new rewards program, called Voilà Hotel Rewards. Guests can receive rewards and recognition at GHO's two brands: Great Hotels of the World and Special Hotels of the World. The company plans to add 1,000 individual four- and five-star hotels and 5.5 million members in phase one. The complimentary, point-based program will offer members discounted room rates, priority reservation access and perks such as room upgrades and amenities. Program details will be available at [www.greathotelsrewards.com].

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