Luis Hérault has been appointed the new CMO of GRUPO IBEROSTAR. In his new role, Hérault will be in charge of marketing for all the group’s business units worldwide, leading the marketing strategy for both distribution channels and consumers and coordinating and supervising plans and budgets.
In terms of human resources, Hérault will manage the whole marketing structure of GRUPO IBEROSTAR, which operates in the main origin markets and holiday destinations in the Caribbean, U.S, Europe, Canada, North Africa and Latin America. Hérault holds a BBA and MBA from the business school ESADE in Barcelona. He has a great deal of experience in marketing and sales (gained primarily during his time at Grupo Pepsico, where he was vice president of marketing), in such diverse areas as the snacks, drinks and detergent sectors.