|Cancun // Photo by svetaleo/iStock/Getty Images Plus/Getty Images|
Grupo Posadas, the largest hotel operator in Mexico, has unveiled La Colección, a rebranding of Fiesta Americana Resort Collection and a portfolio of resorts set in Mexico’s coveted beach destinations. La Colección includes 12 resorts across Cancun, Riviera Maya, Los Cabos, Acapulco, Puerto Vallarta, Playa del Carmen, Cozumel, and Kohunlich in Chetumal.
Grupo Posadas worked with R&R Partners to create the new vision.
La Colección’s first campaign showcases Mexico’s authentic experiences, the warm culture and genuine hospitality of the hotels’ staff, and imagery reflecting each property.
This new portfolio allows travelers to easily select a dream vacation based on their unique preferences. La Colección boasts a variety of vacation options ranging from family-friendly to adult-only all-inclusive to exclusive European plans. Each one of the 12 properties have a unique offering and are designed to appeal to different needs, whether guests are looking for luxury experiences, relaxing bonding time, or outdoor adventures.
Properties under La Colección include:
- Live Aqua Cancun All Inclusive Adults Only
- Lat20 by Live Aqua Playa del Carmen All Inclusive Adults Only
- Grand Fiesta Americana Puerto Vallarta All Inclusive Adults Only
- Grand Fiesta Americana Coral Beach Cancun
- Grand Fiesta Americana Los Cabos All Inclusive Golf & Spa
- Fiesta Americana Cozumel All Inclusive
- Fiesta Americana Condesa Cancún All Inclusive
- Fiesta Americana Puerto Vallarta All Inclusive & Spa
- Fiesta Americana Villas Cancun
- Fiesta Americana Villas Acapulco
- The Explorean Cozumel
- The Explorean Kohunlich
La Colección will continue to grow within Mexico and abroad with the inauguration of Grand Fiesta Americana Acapulco Diamante, and Live Aqua Boutique Resort in Playa del Carmen. The brand’s lifestyle brand, Live Aqua, will also be expanding internationally with the development of five Live Aqua properties in Chicago, Los Angeles, Miami, Houston, and Washington D.C.