Harlequin Hotels Hires Group to Head North American Sales and Marketing Efforts for Buccament Bay, Blu Resorts

 

Buccament Bay Resort

Harlequin Hotels and Resorts announced that it has hired the Thomas Lee Group to lead its North American sales and marketing efforts for Buccament Bay Resort in St. Vincent and the Grenadines and Blu Resort, St. Lucia. 

Harlequin, which seeks to redefine luxury in the Caribbean, is looking to broaden the appeal for these two properties beyond the U.K. and European market, and more aggressively target the North American affluent traveler. Buccament Bay Resort, a luxury all-inclusive, all-villa property is expanding its reach to the U.S. and Canadian markets, as will its sister property, Blu Resort, St. Lucia. Thomas Lee Group, which specializes in hospitality sales, marketing, branding and revenue management, will manage and oversee those ongoing efforts.

“We have such fantastic resorts in Buccament Bay and Blu,” said Dave Ames, chairman of Harlequin Resorts, in a written release. “We decided we needed a quality organization that is representative of our resorts to lead our growth in the critical North American market. Bryan and his team are that organization, and we are pleased with their efforts in the just short period of time they have been on board.”

Bryan Guillot, who heads the Thomas Lee Group, is a 30-year resort and casino industry veteran who has had tremendous success in all aspects of the hospitality industry, especially in the Caribbean. He is experienced in destination resort, attraction, and casino marketing and operations, and is an innovative leader within the sales and marketing discipline.

Currently, the Thomas Lee Group performs sales and marketing activities for resorts in Turks and Caicos, The Bahamas, St Vincent and the Grenadines and St. Lucia. Additionally he assists an international vacation club and its destination resort/condo properties in the Bahamas, as well as, the sales distribution networks in the United States, Central and South America.

Visit www.buccamentbay.com and www.harlequinblu.com.

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