HotelWorld Network, a sister publication to Travel Agent, reported on Tuesday Hilton Hotels Corp.'s addition of Denizen Hotels, a global lifestyle brand, to the Hilton Family of Brands. Appearing throughout the world in international social epicenters, Denizen Hotels will cater to globally-conscious modern travelers of the world.
“We are thrilled to welcome Denizen Hotels into our portfolio of brands,” said Christopher J. Nassetta, President and Chief Executive Officer, Hilton Hotels Corporation. “While we continue to operate in a challenging macro economic environment, the addition of Denizen Hotels demonstrates our commitment to continuing to invest in our long-term growth.”
During a unique unveiling at the International Hotel Investment Forum (IHIF) in Berlin, a reconstructed vision of the brand experience will be presented to attendees within a shipping container. Designed to allow visitors to walk in and experience the space, this presentation embodies the eclecticism and global design language of the brand, expressed with the green thread of sustainability – one of the core values of the brand.
“The term denizen literally means ‘citizen of the world,’” said Ross Klein, Global Head Luxury & Lifestyle Brands, Hilton Hotels Corporation. “We created this new brand in homage to guests who desire and deserve the best hotel experiences, both on an emotional and functional level. We are excited to introduce this new concept and look forward to welcoming the denizens of the world to our properties.”
Denizen Hotels will benefit from being a part of Hilton’s global infrastructure that supports a worldwide network of more than 3,200 hotels and 545,000 rooms in 77 countries.
For additional information on Denizen Hotels, please visit www.denizenhotels.com.