Iberostar Announces U.S. Launch of Antonio Banderas Marketing Campaign

Iberostar Hotels & Resorts has launched a multi-platform marketing and advertising campaign, “On Vacation, We're All Stars," starring actor Antonio Banderas.

The agreement with the world-renowned performer positions him as the new face of this leading global hospitality brand for the coming three years. Travel Agent first told you about this anticipated partnership back in April during our on-location coverage of the original announcement in Mexico.



Developed by the Spanish-based agency Senora Rushmore, the campaign focuses on the brand’s commitment to treat every guest as a VIP traveler. All creative collateral, including print, broadcast and digital advertising, will feature Banderas. In an interactive online experience, Banderas also will act as the guests’ personal vacation guide offering virtual tours of several Iberostar locations.

Visit www.iberostar.com.

Suggested Articles:

Circa Resort & Casino, Downtown Las Vegas’ first resort-casino built from the ground up in four decades, is now open. Here's what guests can expect.

Hotell Reisen is undergoing a refurbishment and will be available on unbranded as of December 1, with plans to join The Unbound Collection in 2021.

The Hub has general 100% Pure New Zealand brand materials, marketing campaigns and themed travel experiences. Learn more here.