Langham Hotels Redefines Brands

Langham Hotels International has redefined its two brands, The Langham and Langham Place, to better embrace its customers through the delivery of a new and distinctive guest experience, the hotel company said Thursday. The move comes as Langham sets out to expand its presence, particularly in the China market. Both The Langham and Langham Place brands have their own personality, the former offering timeless European luxury, while the latter exudes a more modern touch. "This is the moment for Langham Hotels International to clearly outline our strong brand strategy," said Brett Butcher, senior vice president of sales and marketing for Langham. Coupled with the relaunch of the two brands, Langham has introduced a new corporate identity and advertising campaign that it says effectively translates the new brands' essence. Visit [http://www.langhamhotels.com]. (DE)

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