ME Cancun, the ME Hotels property in Cancun that is operated by Sol Melia, will run a new all-inclusive business model come January 1, titled "Complete ME." ME Cancun will be the first to implement this concept, part of which allows non-guests access to the property grounds and amenities.
"This dynamic model will allow the property to cater to a wide array of guests while meeting new consumer demands which have become increasingly driven by the desire for more qualitative value with freedom," Gabriel Escarrer Jaume, the co-vice president and CEO of Sol Melia Hotels and Resorts, said in a statement.
ME Cancun's 419 rooms will now allow its guests to choose from an array of packages as part of the new "Complete ME" concept. The hotel's basic offering will focus on traditional amenities found at all-inclusive resorts, such as unlimited food and beverage, complimentary pool access, YHI Spa's fitness center, WiFi and all in-room amenities including iPod docking stations and more. Guest rooms on The Level, the hotel's premium collection of accommodations, will offer elevated privileges and amenities that will be part of The Level package. Here, guests will enjoy services such as private VIP check-in, exclusive use of the 10th floor's Living Room lounge, exclusive concierge services and 24 hour in-room dining at no extra cost.
The resort's restaurants and bars will remain unaffected with the transition to the new concept. Additional services such as private "barefoot dinners" on the beach, pool parties with special performances by guest DJs, treatments at the 11,000 square-foot YHI Spa and top-shelf liquor products, among others, will be available for an additional fee. ME Cancun will offer a proprietary identification system allowing all outlets to quickly identify guests. ME properties in Cabo, Madrid and Barcelona will not adopt the "Complete ME" approach and will remain operating on an European Plan basis.
Do you think ME Cancun's new business model is a good idea or not? We want to hear from you. Please post a comment below or write us at our Facebook page, where some agents have already weighed in:
Kerr Berr said:
Sounds like a win-win to me! Money from the day pass, and a chance frequent travelers will like what they see & plan a visit there.
But Trina Guitreau has concerns, writing:
I want my clients secure.. Open house for a few hours maybe.
Sharese Gathers, meanwhile, agrees with Kerr, sharing:
If the price for the day pass is such that you dont have young and/or irresponsible ppl coming it should be fine....and don't think your secure just because every there is a overnight guest.