Name Game: Gran Melia Puerto Rico to Become Latest Caribbean Rebrand

Anguilla. // Photo by Joe Pike

Melia Hotels & Resorts has announced that Gran Melia Puerto Rico will be rebranded as Melia Coco Beach, which will represent the latest Caribbean resort planning on a name change. In recent weeks, both The Royal Suites by Palladium and the popular Anguilla resort, Cap Juluca, also announced major rebranding plans.

Here’s what you need to know about the changes at each resort.

Gran Melia Puerto Rico to Become Melia Coco Beach

Previously part of the Gran Melia Hotels & Resorts family, the resort will undergo renovations throughout 2017 to transition to a different brand within the Melia Hotels International portfolio.

Over the upcoming months, Melia Coco Beach in Puerto Rico will adopt Melia-branded services and amenities, including its premium service concept, THE LEVEL. 

The renovations will take place in various phases to refresh the different areas of the hotel. The current food and beverage offerings will also be updated and will include a buffet restaurant, a steakhouse and a Japanese-Peruvian fusion restaurant, along with old favorites such as Pasion by Myrta offering Puerto Rican cuisine.  Melia Coco Beach will also have a refurbished convention center with state of the art technology suitable for a wide variety of meetings and events slated to open in December.

Melia Coco Beach will upgrade 120 rooms to become part of THE LEVEL, along with six pool garden villas and a lounge that is exclusive to THE LEVEL guests. Additionally, the resort welcomes the Romance by Melia program, inviting couples to enjoy the curated special services and packages designed specifically for wedding receptions, honeymoons and overall romance at Melia Coco Beach.


The Royal Suites by Palladium in the Caribbean, Mexico to Become TRS Hotels

Palladium Hotels & Resorts also announced that it is rebranding its adults-only luxury resorts known as The Royal Suites by Palladium to TRS Hotels. 

The rebrand includes a new look as well as an updated marketing campaign and logo. TRS Hotels, which are located in the Dominican Republic and Mexico, will become an independent entity from Grand Palladium Hotels & Resorts.

TRS Hotels' revamp, according to officials, will include an increase in staff and an in-depth training program along with upscale amenities like guest rooms with swim-up rooms, dinner-and-a-show-themed restaurants and beach clubs to highlight this elevated concept. 

“As the adults-only market in the Caribbean and Mexico continues to grow and expand, Palladium Hotels & Resorts looks to differentiate itself by evolving its adults-only brand, TRS Hotels,” said Jacques De Paep, the Palladium Hotel Group’s commercial director for North America, in a written release.

In addition to the rebranding, TRS Yucatan in the Riviera Maya will be undergoing various upgrades and renovations from July 1 until November 15. These upgrades include completely renovated guest rooms, swim-up rooms, additional exclusive a la carte restaurants, a new infinity pool, and integration of the entire room stock of the former Grand Palladium Riviera Resort & Spa along with a signature beach club. 

TRS Turquesa in Punta Cana will also be undergoing changes with the addition of a signature beach club, which is scheduled to open by December 1.

TRS Yucatan and TRS Turquesa will begin their rebranding online in July featuring a simple and refined logo to represent the new and improved adults-only hideaways. On property rebranding will be completed by late fall.


Meet Belmond Cap Juluca

It was about a year ago that Four Seasons Hotels and Resorts announced that it had taken over management of Anguilla’s hottest hotel for affluent Millennials, the Viceroy. And now you can add the island’s popular Cap Juluca to the list of Anguilla hotels with new management as Travel Agent can confirm that the property has, in fact, been sold to Belmond, Ltd.

After the acquisition was complete toward the end of May, the company immediately began operating Cap Juluca as the new Belmond Cap Juluca.

Belmond expects to carry out a top-to-bottom renovation at the end of the 2017-18 festive season, including the development of 25 new beachfront villas or suites, bringing the resort’s total inventory to 121 rooms.

The renovation, which will be respectful of the authentic charm of the resort, will also include new interior furnishings of all suites and villas; the introduction of new culinary concepts that celebrate the local food culture; enhancements to the spa; and new and renovated public areas. It is not the resort’s first renovation.

From November of 2012, through July of 2016, the Hickox family invested $12 million in Cap Juluca. After the latest refurbishment, which is expected to be completed by the end of 2018, Belmond will have invested a total of approximately $121 million in the acquisition and subsequent renovation and expansion of the resort.

Visit and keep visiting for all your latest travel news. Be sure to follow Travel Agent’s Joe Pike on Twitter @TravelPike and Instagram @pike5260.

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