New LUMA Hotel Times Square to Open This Fall

times square
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Set to open later this fall is the LUMA Hotel Times Square. The sleek and modern-designed property is located on 41st Street between Broadway and Avenue of the Americas in the heart of New York City, between two classic pre-war buildings.

Designed by New York architect Peter Poon, LUMA’s sleek, all-glass facade offers 130 well-appointed guest rooms and suites with floor-to-ceiling windows designed to each offer lots of natural light and views of Manhattan. Created with both the leisure and business traveler in mind, LUMA’s rooms will offer individual Wi-Fi hot spots, plush beds, Nespresso coffee, ETRO bath amenities, Frette linens, bathrobes and slippers. The hotel’s ground floor lobby was designed by CCS Architecture, a San Francisco and New York based design and architecture firm headed by Cass Calder Smith, who oversaw the design, drawing and inspiration for LUMA.

LUMA’s location offers near-by access to a variety of Fortune 500 companies, developing tech firms, international fashion houses and the countless number of Times Square visitor attractions. Located within the hotel’s ground level will be a restaurant and bar, Ortzi, a James Garces restaurant. The Basque-inspired tapas restaurant and bar is a new concept from the acclaimed James Beard Award-winning chef that is designed to appeal to guests, travelers and locals alike. The bar, to be adjacent to the restaurant, will offer signature cocktails and a wine program, in addition to ample bar and cafe-style seating.


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