New Sheraton Web Site Creates Global Community

Sheraton Hotels & Resorts announced the launch of the new [www.sheraton.com],which it says is the first hotel industry web site to embrace social media and feature user-generated content. Designed as a global community that consumers can belong to, the new site invites visitors to share stories, tips and photos about their best travel finds, destination favorites and passion for travel. The new sheraton.com is part of the brand's promise to move beyond merely transacting with customers to instead providing meaningful experiences to support the Sheraton brand's positioning around warm, comforting, connections.

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