NYC & Company has kicked off NYC Open: Book 2008, a campaign encouraging travel to New York City, with savings and bonuses on hotels, dining, shopping and entertainment. The campaign runs through February 29, specifically targeting consumers in Boston, Baltimore and Washington, DC, as well as the U.K. and Ireland. NYC & Company has unveiled a new section on its web site for the NYC Open: Book promotion, listing special offers throughout the five boroughs.
"Winter is an ideal time to be in New York City and to enjoy the city's multitude of entertainment and cultural options," said George Fertitta, CEO of NYC & Company. "It's also a great time to take advantage of shorter lines and considerable savings." Visit www.nycvisit.com. (JM)