Onsite: Historic Hotels of America Joins Preferred Hotel Group

NEW YORK-Historic Hotels of America became Preferred Hotel Group's fifth brand on Thursday, as announced by John Ueberroth, chairman and CEO of Preferred Hotel Group, and Richard Moe, president of the National Trust for Historic Preservation, at the Waldorf Astoria in New York. Historic Hotels of America and its more than 200 properties will retain its identity, but Preferred will be responsible for all marketing and management services. Historic Hotels of America are made up of properties with significant historic and cultural value and each hotel is at least 50 years old. "This partnership with Preferred will enhance our brand," said Moe. Ueberroth was very excited over the prospects of the collaboration, stating that it was big decision for both groups and one that will strengthen Preferred. Moe said that Historic Hotels of America was looking to grow its membership and that the timing of the partnership was "perfect." Preferred Hotel Group's roster of properties now stands at around 600 spread over 60 countries. (DE)

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