Preferred Hotel Group Launches Guest Recognition Program

The Preferred Hotel Group launched its "I Prefer" Global Guest Benefit program, which recognizes guests staying in the group's four brands: Preferred Hotels & Resorts, Preferred Boutique, Summit Hotels & Resorts and Sterling Hotels. The guest recognition program offers members early check in and late check out, room upgrades upon availability, free Internet access and benefits at select properties. Examples include complimentary greens fees, spa treatments, sightseeing bus tours, continental breakfast and valet parking. Currently, the program, which can be accessed at [www.iprefer.com], is complimentary.

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