Palladium Hotels & Resorts just announced that it is rebranding its adults-only luxury resorts known as The Royal Suites by Palladium to TRS Hotels.
The rebrand includes a new look as well as an updated marketing campaign and logo. TRS Hotels, which are located in the Dominican Republic and Mexico, will become an independent entity from Grand Palladium Hotels & Resorts.
TRS Hotels' revamp, according to officials, will include an increase in staff and an in-depth training program along with upscale amenities like guest rooms with swim-up rooms, dinner-and-a-show-themed restaurants and beach clubs to highlight this elevated concept.
“As the adults-only market in the Caribbean and Mexico continues to grow and expand, Palladium Hotels & Resorts looks to differentiate itself by evolving its adults-only brand, TRS Hotels,” said Jacques De Paep, the Palladium Hotel Group’s commercial director for North America, in a written release.
In addition to the rebranding, TRS Yucatan in the Riviera Maya will be undergoing various upgrades and renovations from July 1 until November 15. These upgrades include completely renovated guest rooms, swim-up rooms, additional exclusive a la carte restaurants, a new infinity pool, and integration of the entire room stock of the former Grand Palladium Riviera Resort & Spa along with a signature beach club.
TRS Turquesa in Punta Cana will also be undergoing changes with the addition of a signature beach club, which is scheduled to open by December 1.
TRS Yucatan and TRS Turquesa will begin their rebranding online in July featuring a simple and refined logo to represent the new and improved adults-only hideaways. On property rebranding will be completed by late fall.