Sol Melia Launches New Personality Brand

Sol Melia has announced a new brand of "experienced-based personality hotels" in international city and resort locations. Guest recognition will be at the heart of ME by Melia, which will follow the mottos Remember Me, Experience Me, Energize Me and Dare Me. Brand standards will include Wi-Fi in rooms, iPod adapters and docking stations and Aveda products. The first property of the brand is ME Madrid, currently known as the Gran Hotel Reina Victoria, which will open this month. Other destinations slated include Cancun and Cabo San Lucas as well as Barcelona, Seville and Palma de Mallorca. Rande Gerber will develop lounges and restaurants for the brand, which is being headed up by Guy Hensley, director of operations.

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