Starwood and Hilton Offer Warm Welcome to Chinese Travelers

Following Starwood's headquarters relocation to Shanghai, the company rolled out its new Starwood Personalized Travel, a program of initiatives designed to serve the preferences of the rising Chinese traveler.

Debuting at 19 Starwood hotels around the world, Starwood Personalized Travel offers a variety of Chinese-oriented touches such as in-room tea kettles, slippers, translated welcome materials and on-site translation services. Restaurant menus will also be made available in Chinese.

The plan is to have these touches available in all Starwood hotels and resorts by the end of 2012.

Similarly, Hilton Hotels & Resorts has announced a program also targeted at the rising Chinese traveler. Hilton Huanying, as the program is called, has enrolled 30 hotels in the program, which debuts August 16 in San Francisco. Some of the personal touches include a front desk Team Member who is fluent in Chinese, tea kettles in the room, slippers, dedicated television channel broadcasting Chinese programming, a welcome letter written in Chinese, and Chinese menu offerings.

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