Starwood Announces New Book & Win BIG Promotion for 2010

At the end of this year, Starwood Hotels & Resorts will award one lucky travel professional 1 million Starpoints in the first year of its Book and Win BIG promotion. As this year draws to a close, Starwood will have recorded more than 60,000 booking entries and registered more than 6,000 travel professionals for this promotion.

Recognizing that, in a challenging economic year, travel professionals gave their business to Starwood, the company has decided to return the favor and extend this promotion for the coming year. Effective immediately, travel professionals can once again register their bookings as entries in the monthly 50,000 Starpoints drawings and qualify for a chance at the year-end 1 million Starpoints prize.

New for 2010, Starwood will give away 60 land-based vacations at Starwood Resorts in North America, including Mexico and Hawaii. Each month five lucky travel professional winners will be randomly selected for a complimentary three-night stay at a participating Starwood resort. In January, land-based vacations will be won to the following destinations: the Westin Hilton Head Island Resort & Spa; the Westin Savannah Harbor Golf Resort & Spa; the Sheraton Puerto Rico Hotel & Casino; the Phoenician, Scottsdale and the Sheraton Maui Resort & Spa.

Every time a reservation is confirmed, via the GDS, web, Starwood call center or tour operator at any Starwood hotel or resort property, a travel professional is eligible to submit an entry into the StarwoodPro Book and Win BIG one million Starpoints sweepstakes. Each booking is a chance for a travel professional to earn an ultimate reward.

Travel professionals can explore and start dreaming by checking out the redemption rates today at

Book & Win BIG prizes include the grand prize of 1 million Starpoints to redeem in any way, 12 monthly prizes of 50,000 Starpoints, and five monthly land-based vacations of three nights making a total of 60 land based vacations at Starwood Resorts in North America to be won.