Tru by Hilton Kicks Off A Month-Long Groundbreaking Celebration


Groundbreaking Lancaster
Photo by Hilton Worldwide

Hilton Worldwide kicked off a month-long celebration of groundbreaking recently to commemorate its youngest and fastest hotel brand in company history, Tru by Hilton. A ceremony held in Lancaster, Pennsylvania marked the first of ten groundbreakings Tru by Hilton will host in the next 30 days all over the country.

The event series, visiting Pennsylvania, Texas, Mississippi, Iowa, Alabama, Virginia and ending in South Carolina on Sept. 23, aims at demonstrating Tru’s commitment to breaking the mold and celebrates the company’s one-year anniversary within the development community.


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Since holding its first meetings at the Lodging Conference in September 2015, Hilton Worldwide currently has 120 Tru executed agreements, totaling more than 11,000 rooms with another 200 hotels in the process, which represent more than 18,000 rooms.

Tru by Hilton Infographic
Infographic by Hilton Worldwide

When completed, the new Tru by Hilton properties will provide guests smart and efficiently designed guest rooms. Reimagined public spaces like an open lobby with zones for lounging, eating, working or playing are designed to appeal cross-generationally. Tru by Hilton aims at offering a hotel designed to attract a broad spectrum of travelers who share a common “zest for life and travel” mindset, be it Millennials, GenXers or Baby Boomers.

Calling themselves “simplified, spirited and grounded in value,” amenities of the new Tru by Hilton properties include breakfast, mobile check-in and Digital Key via the Hilton HHonors mobile app, a multifunctional fitness center, 15--+ DirecTV channels and segment-leading Wi-Fi bandwidth. The “build your own” breakfast menu allows guests to customize their meals by choosing from a variety of bases, like hot oatmeal, and then adding up to 30 available items from a toppings bar. A Command Center, like a re-envisioned front desk, features a 24/7 market offering snacks, refreshments, wine and beer, light meal options and sundries for purchase.

The first Tru by Hilton property is slated to open July 2017 in Oklahoma City.

More information about Tru by Hilton can be found at


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