Coconut Bay Beach Resort and Spa in St. Lucia and Bucuti Beach Resort in Aruba have both implemented different marketing strategies and achieved high occupancies.
Utilizing a combination of strategies over the past few months, Coconut Bay Beach Resort & Spa has consistently achieved the highest occupancy levels in St. Lucia, reaching nearly 99 percent at times - an impressive feat, especially in low season. The resort team attributes this success in part to creative value-added promotions, laser-beam pricing strategies and travel agent incentive programs.
At Bucuti Beach Resort in Aruba, the sales and marketing team has maintained high occupancy levels by focusing on what differentiates the resort from others in Aruba and cultivating close, personal relationships with loyal guests instead of offering discounts. In fact, return guests have accounted for nearly half of Bucuti’s bookings in 2009. In addition to attracting business from repeat guests, Bucuti has placed an increased emphasis on the fact that it is the only beachfront hotel in Aruba that caters exclusively to couples and those in the market for romantic travel have recognized this. For example, Bucuti’s Tara Suites were built to honeymooners specifications, and because of this, they are always the first to sell out even though they are the highest priced rooms.