Virtuoso Adds St. Regis Bal Harbour Resort to its Virtuoso Preview Program

Virtuoso has announced that the St. Regis Bal Harbour Resort will be the second St. Regis property to join its Virtuoso Preview Program.

The resort is expected to open on January 19, 2012 and will bring a modern vision to the ultra-luxury brand and show that Bal Harbour is a high demand, international destination. Virtuoso has also created an advisory board made up of 13 industry-respected travel advisors, who will work with the hotel to ensure that it launches successfully.

Albert Herrera, vice president of hotels, destinations and tours at Virtuoso, said, “We’re very happy to welcome our second St. Regis property into the Preview program. The St. Regis Bahia Beach Resort in Puerto Rico was the first St. Regis property to be welcomed into the program, proving to be very successful, with 91 percent of the property's pre-opening sales accredited to Virtuoso advisors. The Preview program allows us to position The St. Regis Bal Harbour Resort to our members prior to its opening, setting the foundation for similar results. With the added insight of this esteemed travel agent advisory board, we feel confident the second time around will be every bit as successful.”

Virtuoso Preview is a sales, marketing and networking program for up-and-coming hotels. Its goal is to provide properties access, in their pre-opening stages, to the marketing and networking assistance that contributes to a successful launch. The St. Regis Bal Harbour Resort will now have access to customized marketing plans, advisor training, public relations assistance, guaranteed attendance at industry-recognized conferences, and help from Virtuoso’s travel advisor members. Virtuoso Preview was launched in February 2010 and includes luxury properties such as the Mandarin Oriental Paris and the Siam Bangkok, among others.

Marco Selva, general manager of the St. Regis Bal Harbour Resort, said, “It is very exciting for The St. Regis Bal Harbour Resort to be joining the Virtuoso Preview program. The St. Regis and Virtuoso brands align perfectly, as both are trusted for their levels of quality, commitment to client satisfaction and high-end service. Launching into the market as a Virtuoso Preview property will prove to be a key part of our strategy during the opening stages, as we know that Virtuoso’s advisors will play an active role in pre-opening sales and awareness. We will launch into a competitive market with the Virtuoso trusted seal of approval already bestowed upon us.”

The St. Regis Bal Harbour Resort is located on Collins Avenue in Bal Harbour, Florida. It features 214 oceanfront guest rooms and suites and 307 private residences in three all-glass towers, as well as the J & G Grill and a 14,000-square-foot Remède Spa.

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