Questex Travel Group reached out to leading travel advisors to get fresh insights into selling to seasoned travelers for the all-new Italy Focus sales guide.
Several experts suggested lesser frequented, but just as charming, alternatives to Florence, Tuscany and Rome. Additionally, the planner gives an update on major tourist destinations, from Milan to Venice, as well as an in-depth rundown of luxury hotels across the country.
Readers can access trend predictions from top tour operators as well as a guide to exhibitions and festivals slated to interest in the coming year.
Find the Italy Focus at travelagentcentral.com/focus-series along with sales guides to other popular European destinations.