The Las Vegas Convention and Visitors Authority (LVCVA) and its agency of record, R&R Partners, have announced the launch of a new summer campaign called "Life is Short. Summer is Shorter."
The summer campaign will include a variety of events and activities, including a kick-off event on May 12 in which the LVCVA will give away 50 free trips at the W Hotel Los Angeles to a winner and a guest to spend a free weekend in Las Vegas.
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