The key to Las Vegas’ continued success as a tourist destination and how its success is achieved will be shared at the Caribbean Tourism Organization’s State of the Industry Conference (SOTIC) in Curacao in October.
While Las Vegas is synonymous with casino gambling, Caroline Coyle, the vice president of brand strategy at the Las Vegas Convention and Visitors Authority (LVCVA), has said that the more than 41 million people who visited the city last year went for a lot more than gambling, including shopping and entertainment.
She will present on the topic, "Get Personal – Engagement Marketing For Better Busines" at SOTIC, which will be held from October 21-23 at the World Trade Center in Willemstad.
Among its most successful campaigns is, "What Happens Here Stays Here," now in its 12th year. It is based on personalizing the experience for visitors, she said, adding that destinations like those in the Caribbean can gain a lot by using personalized marketing campaigns.
Coyle will share details of the LVCVA’s approach to engagement marketing, including research on Millennials and how the campaigns have performed.
The CTO State of the Industry Conference brings together tourism decision-makers, including ministers, commissioners and directors of tourism, hotel and airline executives, travel agents, students, the media and persons directly and indirectly involved in tourism.
It is preceded by CTO business meetings, including meetings of the board of directors and the Council of Ministers and Commissioners of Tourism.
This year’s conference, which has as its theme, "Caribbean Tourism: Growth Through Innovation," is organized in collaboration with Curacao’s Ministry of Economic Development and the Curacao Tourism Board, with support from the United Nations tourism agency, the World Tourism Organization (UNWTO) and the World Travel and Tourism Council (WTTC).