LGBT Confex, the producers of the LGBT Business Expo, participated in this year's Tianguis Turistico. Their participation marked the first time an LGBT-focused company took part in the conference at this this level, highlighting how important the segment has become for the country, the company said.
LGBT Confex hosted a private reception at the Oasis Sense Cancun, which was attended by representatives from the Mexican destinations of Puerto Vallarta and Riviera Nayarit, which are hosting this year’s edition, Cancun, Merida, Morelia, Puebla and others.
“It is extremely important to be a part of Mexico’s most important travel and tourism event as Tianguis is the place where the latest trends in the country’s tourism are shown and set,” said Ruben Sandoval, CEO of LGBT Confex. “LGBT travel is one of the most important emerging markets around the world and through the past 3 years of the LGBT Business Expo, we are confident that Mexico is ready to reaffirm its place as one of leading destinations for this market.”
The 4th International LGBT Business Expo will take place June 12-14 in Vallarta Nayarit. Participants include Aeromexico, American Express, Human Rights Campaign, Familias Unidas, United Airlines, IBM, Google, Out & Equal, National Gay and Lesbian Chamber of Commerce, US Department of State as well as representatives from Las Vegas, San Francisco, Puerto Rico, Fort Lauderdale, Berlin, the Czech Republic, Riviera Nayarit and Puerto Vallarta. Also participating are the Mexican Tour Operators DiverCity and Leemba Travel and the corporate offices of the Hard Rock Hotels and Marriott International, with Casa Magana hosting the expo.
LGBT Confex has strategically partnered with OutNow, an LGBT consulting and marketing company, to increase understanding of the LGBT market in Mexico. In addition, this year marks the first time the company has retained a Representation agency in the US and Canadian with ENroute Communications.