London Welcomes the First London Film Day

March 21 kicks off the very first London Film Day, designed to inspire movie-goers across the city.

The event is organized by Film London and the BFI London Film Festival. London Film Day will showcase 15 World Public Premieres of Working Title Films' Nanny McPhee and the Big Bang as well as free workshops. Workshops will cover everything from modeling and animation techniques to storytelling and storyboarding.

Participating theaters across London will offer discounted tickets, selling at roughly $7.65 for adults and $1.50 for children.

Visit www.visitlondon.com.