Pacific World Appoints Ruby Serra Director, Global Sales

ruby serraPacific World has announced the appointment of Ruby Serra to the position of director of global sales, North America. 

Serra has more than 25 years experience in the Business Events industry, working for the Singapore Exhibition and Convention Bureau as well as Destination Asia.

Harsha Krishnan, strategic development director at Pacific World, said, “Ruby joining Pacific World is fantastic news as we are deploying globally the first truly global solution for clients in the destination and event management space, together with our alliance partner ACCESS Destination Services. Her experience of building client solutions will be key for us to implement our new combined approach, and she will team up with Natale Patterson and Adam Kimball of ACCESS Destination Services global sales team.”

To enable this new phase of development, Pacific World has decided to end the commercial cooperation with World Marketing Group from January 1, 2015. Herve Joseph-Antoine commented, “Both companies have grown together during more than 30 years, and the joint achievements will remain forever in both companies memories as remarkable. We wish WMG all the best for its future development.”

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