This newly created position will support AMResort’s growth efforts as the company moves towards its goal to reach 100 resorts by 2020 in nearly 30 destinations. LaPointe will report to Claudio Zboznovits, vice president of global sales and business development.
LaPointe recently celebrated her 15th anniversary with AMResorts, and has more than 30 years of experience in the tourism industry. In this role, she will develop and execute strategic retail sales plans to leverage the travel professional channel, while leading consortia relationship growth across North America.
She will support management of the daily efforts of the U.S. and Canada sales teams, including working closely with the retail, wholesale and tour operator communities to ensure proper positioning, development and growth of AMResorts’ six brands. In addition, LaPointe will continue to lead the company’s sales and marketing efforts in the Canadian market.
“The innovative thinking and deep experience of AMResorts’ leadership is the engine behind our steadfast growth, and as one of the original members of our team, Jan has been instrumental in helping us achieve the strong market position we have today,” said Colette Baruth, senior vice president of marketing, sales and distribution for AMResorts, in a written release. “Her blend of strategic thinking and relationship management to drive sales makes her a strong asset to AMResorts, and we congratulate her on this new role.”
LaPointe will also continue to build the strategic positioning of the travel agent loyalty program, “AMRewards,” which she helped launch in 2015 and today has more than 19,000 registered agents. She will focus on driving the promotional strategy to recruit and train travel agent partners in North America, and under her leadership, the program is expected to continue advancement along with the expanding AMResorts portfolio.