Scott Becher, former chief integration officer and executive vice president at Zimmerman Advertising in Fort Lauderdale, Florida, has been appointed vice president of partnership and loyalty at Miami-based Carnival Cruise Line.
In the role of vice president of partnership and loyalty, Becher will “identify and activate partnerships and alliances across all Carnival Cruise Line touch points,” according to a press release. These partnerships are important to the cruise company, as they drive cruise bookings and help to enhance the guest experience. In addition to this position, he will also lead Carnival’s loyalty marketing efforts, which are “designed to incentivize and reward Carnival Cruise guests.”
Becher has extensive experience in the field of marketing. Before joining the Carnival team, he earned a Master of Science in Advertising/Integrated Marketing and a Bachelor of Science in Journalism from Northwestern University. He began his 30-year industry career at NFL Films, where he was a producer and director. He later became a founder as well as the chief marketing officer of SportsTalk 790 radio, “The Ticket.” The following 15 years of Becher’s career were spent at his own agency, Sports & Sponsorships of Boca Raton. Here, he worked with clients such as Gillette, Sprint and Hershey’s along with properties as notable as the NFL and the U.S. Olympic Committee.
Kathy Tan Mayor, the chief marketing officer at Carnival, said the team is excited to welcome Becher, as he is “a true industry innovator and leader.” Becher said he is also excited to join the Carnival marketing team, as it is “one of the travel industry’s most iconic brands.”