Cruise Lines International Association (CLIA) has announced that that Marla Phaneuf has joined the organization as vice president, strategic partnerships, North America.
Phaneuf will be responsible for CLIA’s strategic alliances and work with partners to ensure member engagement and satisfaction, CLIA said.
Phaneuf brings more than two decades of leadership experience to the role and joins CLIA from Celebrity Cruises where she served as team director for the New England region. At Celebrity Cruises, she worked to build brand awareness and has an extensive background in generating new business and increasing sales. Prior to her role at Celebrity Cruises, Phaneuf worked at the American Automobile Association (AAA) and owned a travel agency.
As vice president of strategic partnerships, Phaneuf will oversee all business development and retention strategies, including identifying and marketing the value of CLIA to potential executive partners. She also will develop strategic marketing alliances with organizations that focus on CLIA North America travel agent community.