Club Med has appointed Carolyne Doyon to the role of president and chief executive officer for the company’s North American and Caribbean business division. In her new role, Doyon will oversee more than 3,000 employees and lead the sales, operations and development activities for four regional offices and nine resorts.
Doyon is succeeding Xavier Mufraggi, who held the position of CEO for North America and the Caribbean for more than 10 years. Mufraggi has now been promoted to the new CEO for the Europe, Africa and Middle East division, reporting directly to Henri Giscard D’Estaing, the company’s global president.
In her new role, Doyon will report to Michel Wolfovski, deputy CEO of Club Med, and will spearhead the North American division’s current plans to grow capacity by 30 percent by 2021. Doyon will oversee strategy and execution to expand the division’s business with renovations to its existing portfolio, as well as the opening of new resorts, including Club Med Miches Playa Esmeralda, Dominican Republic, and the first Club Med resort in Canada, Club Med Quebec Charlevoix. She is relocating to the company’s North American headquarters in Miami.
Doyon joined Club Med in 2008 as a sales director and was promoted to vice president of sales, transportation and marketing within the same year. She has increased the company’s business volume in Canada by 75 percent, doubling the commercial contribution and rebalancing the distribution model. She has also been at the heart of the Quebec Charlevoix project, marking the return of Club Med’s ski offering to North America, the company said.