Laura Saeger Named Bermuda Tourism Authority’s New Director of Sales, Business Development

The Bermuda Tourism Authority (BTA) has announced the appointment of veteran travel industry professional Laura Saeger as director of sales  and business development. 

She joined the BTA on January 3 after serving for nearly a decade as the head of North America meeting and incentive sales for South Africa Tourism, based in New York City

In her role as director of sales and business development, Saeger is based in BTA’s New York office and reports to Chief Sales & Marketing Officer Victoria Isley. 

Saeger is responsible for guiding the sales team in prospecting for new group business opportunities, identifying and leveraging emerging industry trends, and working closely with industry partners. She will also lead participation in trade shows and sales missions building relationships with meeting, incentive and event planners.

“I am delighted and proud to join the team promoting Bermuda, which consistently ranks as one of the top destinations in the world,” said Saeger in a written release. “I look forward to the opportunities ahead and am eager to showcase Bermuda's incredible resources for creating stellar experiences.” 

Saeger was selected following a thorough interview process for the position that has been vacant since September 2016. 

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