Playa Hotels & Resorts has named Dean Sullivan its new vice president of marketing and public relations. Based out of the company’s Fort Lauderdale office, he will lead all marketing initiatives that support the strategic and creative direction of Playa’s portfolio of all-inclusive resorts that include Hilton, Hyatt Zilara, Hyatt Ziva, Panama Jack Resorts and Sanctuary.
Sullivan will report to Kevin Froemming, who was recently promoted from executive vice president and chief marketing officer to executive vice president and chief commercial officer. That newly created role makes Froemming responsible for driving the all-inclusive resort company’s commercial strategy and initiatives throughout revenue and distribution, global sales and marketing and e-commerce, as well as brand performance and deliverability.
Sullivan’s previous leadership roles include chief marketing officer for Couples Resorts and vice president of sales and digital marketing for Kerzner International, the owner and operator of One&Only and Atlantis Resorts. Separately, he served on the Board of Directors for the Issa Trust Foundation from 2014-2019.
Playa owns and operates a portfolio of 21 all-inclusive resorts in Mexico, Jamaica and the Dominican Republic. In Mexico, the company owns and manages Hyatt Zilara Cancun, Hyatt Ziva Cancun, Panama Jack Resorts Cancun, Panama Jack Resorts Playa del Carmen, Hilton Playa del Carmen an All-Inclusive Resort, Hyatt Ziva Puerto Vallarta and Hyatt Ziva Los Cabos. In Jamaica, Playa owns and manages Hyatt Zilara Rose Hall and Hyatt Ziva Rose Hall, Hilton Rose Hall Resort & Spa, Jewel Dunn’s River Beach Resort, Jewel Grande Montego Bay Resort & Spa, Jewel Runaway Bay Beach & Golf Resort and Jewel Paradise Cove Beach Resort & Spa. In the Dominican Republic, Playa owns and manages Hilton La Romana an All-Inclusive Family Resort and Hilton La Romana an All-Inclusive Adult Resort. Playa also owns four resorts in Mexico and the Dominican Republic that are managed by a third party and Playa manages the Sanctuary Cap Cana, in the Dominican Republic.