Travel Leaders Group’s Max Goldfarb Promoted to Role of Chief Technology Officer

Max Goldfarb, Chief Technology Officer of Travel Leaders Group

Travel Leaders Group has announced the promotion of 17-year technology veteran Max Goldfarb to the position of chief technology officer, reporting directly to Chief Information Officer Shoeb Ansari

In his new role, Goldfarb will be responsible for consolidating and streamlining Travel Leaders Group’s information technology organization, which encompasses Helpdesk, telephony, procurement, systems engineering, data platforms, network operations and information security. Most recently Goldfarb had been serving as the chief information security officer for Travel Leaders Group.

Shoeb Ansari stated that as the company’s chief technology officer, Goldfarb is prepared to provide Travel Leaders Group with his experience in the business for travel domains, travel technology and IT infrastructure. 


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Goldfarb originally joined the Travel Leaders organization in June 2007 when he was first selected to serve as a senior systems engineer within Protravel International. He left the company in 2010; however, Protravel brought him back in October 2013 to oversee its increasingly demanding IT needs. Over time, his responsibilities grew to also include oversight for Tzell Travel Group’s technology.

Travel Leaders Group is one of North America’s largest travel companies, encompassing nearly one-third of all travel agencies and generating sales approaching $21 billion. Travel Leaders Group is a leader in both the retail travel agency space and corporate travel. 


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