Travel Leaders Names Two New Directors of Franchise Recruitment

Jeff Hawkins
Jeff Hawkins

Travel Leaders Franchise Group has hired Jeff Hawkins and George Thompson to serve as directors of franchise recruitment for Travel Leaders.

Their responsibilities include identifying, qualifying and recruiting prospective retail travel agencies to join the Travel Leaders franchise program.

Hawkins and Thompson report directly to Ron Cerko, Travel Leaders’ senior vice president, franchise development and franchise services.


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Jeff Hawkins joined Travel Leaders on August 10. For eight years he served as director of strategic alliances with Park ‘N Fly, where he developed brand and sales strategies and negotiated global contracts. Throughout his 25-plus years of experience in the travel industry, Hawkins also held senior roles at Alamo Rent A Car and Business Express Airlines. Hawkins will be based in Atlanta and will serve the eastern U.S.

George Thompson has held executive positions with a list of large travel companies, including Holland America Line, Pleasant Holidays, Mandarin Oriental Hotel Group and TravelBiz Solutions. He has more than 20 years of global leadership experience and a proven record of developing profit-building programs in sales and marketing. He joined Travel Leaders on August 24 and will serve the western U.S.


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