Uniworld Boutique River Cruise Collection has announced the promotion of veteran travel executive Michelle Palma to the new position of vice president, field sales North America. In this expanded role, Palma becomes directly responsible for the strategic, functional and administrative management of all Uniworld district sales managers throughout the United States and Canada, Uniworld said. She reports to Kristian Anderson, senior vice president-global sales.
“Michelle is an incredible sales strategist, whose consistent positive and affirming attitude serves our brand well. She is ready for this position and we look forward to the impact she will make,” said Anderson in a written release.
Prior to her new role, Palma served as vice president of sales, Canada, overseeing the revenue development and growth of the Canadian market and management of the national sales team. She has been part of the Uniworld team since 2010. Prior to joining Uniworld, Palma held senior sales and marketing roles at Signature Vacations.
The news comes as Uniworld is preparing to add a fifth Super Ship to its fleet. In spring 2018, the River Beatrice will be transformed into the S.S. Beatrice after an extensive bow-to-stern renovation. The S.S. Beatrice will be the river cruise line’s first vessel to be upgraded to a Super Ship, said Uniworld President and CEO Ellen Bettridge. The project follows the launch of the S.S. Joie de Vivre earlier this year. The design team from Uniworld’s sister brand, Red Carnation Hotels, will lead the project. All public spaces and rooms will be redesigned with and original artwork, as well as new guest amenities.