An estimated 89 million visitors traveled to France in 2017, up nearly 8 percent from 2016. The government’s target is 100 million in 2020. Between here and there are some key events that should keep the country’s tourism momentum rolling. Discover what's new in the France 2018 Focus Series!

Whether they are in search of history, culture, cuisine or natural beauty, affluent travelers are captivated by Italy. Read about what's new in Italy in the Italy 2018 Focus Series!

Jumeirah is far from just another luxury hotel chain. Born in Dubai, it is one of the reasons that the Emirate is considered a leader in imaginative and exhilarating experiences, pushing the boundaries of luxury hospitality and always exceeding guest expectations.

Our Hallmarks underpin everything we do and the thoughtful and generous service you experience at Jumeirah celebrates the uniqueness of every single guest. For, when you have created one of the world’s most luxurious hotels through the Burj Al Arab Jumeirah, you simply think about things that others do not. This is what makes Jumeirah so unique.

Our DNA is built on the highest standards of genuinely Arabian hospitality, the tradition of welcoming guests like no other. We have used this to create the standards of service that have made Dubai exceptional in what it offers to visitors, and are now taking these standards to people all over the world.

Whether your clients are experiencing our remarkable Burj Al Arab Jumeirah, the waterways of Madinat Jumeirah or the honey made by the bees on the roof of Jumeirah Frankfurt, your clients can be sure that their experience will be different, fulfilling and rewarding.

Begin your Jumeirah education today!

This course will provide you with the necessary knowledge to book this successful brand that has been catering to couples and romance for more than 35 years. At all four Jamaican oceanfront resorts—two in Ocho Rios and two in Negril, guests will find virtually everything included. 

For clients planning to take their first family vacation outside the continental United States, especially those living on or near the East Coast, the Caribbean offers many advantages. For starters, flight times are shorter; even the southernmost islands are only three hours from Miami. Read all about updates in the Caribbean in the Focus Series!

River cruising is a hot commodity for travel advisors desiring to increase earnings. Discover what's new in river cruising in the Focus Series!

Year after year in survey after survey, London lands in the top three of favorite European cities to visit, jockeying for position with Paris and Rome. Among the advantages the British capital has over its French and Italian counterparts, especially with first time transatlantic travelers, is a shorter flight time and, beyond some delightful differences in some word meanings, no language barrier. And, of course, there is no shortage of iconic attractions, from Big Ben, Buckingham Palace and the Tower of London to the Coca-Cola London Eye, shopping at Harrods, and the West End theaters, where “Hamilton“ and “Harry Potter and the Cursed Child” are the hottest tickets. Read more in the London 2018 Focus Series!

From the Panhandle to the Keys, Florida is dotted with a great number and variety of family-friendly hotels and resorts. In addition to amenities for all ages, they are convenient to fun activities, be it a great beach, a theme park, a wildlife reserve or other adventures. Here are some of the most recent developments on the Sunshine State’s accommodations front for you to share with your multi-generational clients.

Become a Certified Switzerland Travel Expert

The North America version of the Switzerland Travel Academy consists of core and specialization modules.

Core modules

Core modules (4 + News from Switzerland) cover what you need to know about Switzerland and inform you on the latest events and experiences in Switzerland. 

1. Basic and practical knowledge: This module is about the country’s geography, languages and cultures, customs and traditions, and important practical information.

2. How to travel to and within Switzerland: In this module, you will learn about Switzerland's transportation system, also known as the Swiss Travel System, which, precise like a Swiss watch, connects even the most remote places by train, bus, and boat.
   You will become familiar with how to travel to and within Switzerland, learn about the numerous means of transportation, and understand the different ticket options.
   Last but not least, you will discover the best scenic routes to transform a journey through the country into a unique experience.

3. Switzerland in 3, 5 or 10 days: Discover Switzerland’s must-sees and learn how to combine them into packages and itineraries, creating the perfect Swiss experience that suits your clients’ needs and wants.

4. Must-know for North American travel professionals: This is a market-specific module that provides important information relevant for North American clients.
   Learn about Switzerland Tourism contact points in North America, flights from North America to Switzerland, passport & visa regulations, tour operators (both outbound and incoming), and much more.

5. News from Switzerland 2018: This module presents the most important Swiss events, openings, and projects occurring in 2018 and is updated every year. Discover on what your clients cannot absolutely miss out!

Completion time for core modules: about 3 hours.

Specialization modules

Specialization modules offer a deeper focus on different topics and provide insights in touristic experiences, knowledge on a specific topic of interest connected with Switzerland Tourism’s partners, segments or campaigns.

• Road Trip: Grand Tour of Switzerland
• Cultural attractions and city breaks
• Nature and outdoor activities
• Snow and winter activities
• Perfect accommodation
• Luxury, wellness, and lifestyle
• Family vacations
• Meetings, congresses, and incentive planners

Completion time of each module: about 40 minutes.

Certification

The process of certification is easy and free:

1. Pass the final exam on the core modules to graduate as a Switzerland Travel Expert.

2. You will receive the certificate that is valid until December of the following year.

3. Every year, stay informed and renew your certificate by taking the exam of the updated “News from Switzerland” module.

After passing the core modules exams, you can continue your training to receive specialization certificates: choose the specialization module you are interested in, pass the exam and receive the certificate.

Graduate benefits

• Certification upon graduation
• Option to specialize in certain segments
• Rights to use the Travel Expert logo for letters / brochures / website / email signature
• Possibility of ordering brochures
• Enter to win an amazing trip to Switzerland (including flights with Swiss International Airlines and Swiss Travel Passes for two people) by graduating by November 30.

Interest in visiting Mexico has remained steady over the last several years, with Millennials and Gen Xers — the generation most likely to be traveling with children — showing the strongest inclination. Read on for information on things for families to see and do, as well as updates on places to stay.