Despite Richard Branson's threat to launch competing airline, Alaska Airlines has exclusive access to Virgin brand in U.S, according to a report by Puget Sound Business Journal.
Richard Branson has threatened to launch a Virgin-branded competitor after Alaska Air Group announced a deal to acquire Virgin America earlier this week. That threat looks unfounded, however, as Alaska has exclusive rights to the Virgin brand in the U.S., according to the report.
Branson has made it clear he's not happy about Alaska Air Group's deal to buy Virgin America (Nasdaq: VA) for $2.6 billion, according to the report. Puget Sound Business Journal also reports that the Virgin owner said he did not want to sell, but was forced to because he does not own a majority stake in the company.