WELL, THE INITIAL REVIEWS ARE IN, AND—WOW—ARE THEY POSITIVE! The "new" Travel Agent magazine hit the streets on October 1, and we have been getting a flood of e-mails, letters and calls expressing overwhelmingly positive feedback.
"I think you have done a fantastic job. More information, love the bonus commission part. Congratulations on having a 21st- century magazine. I love it."
—Agency owner, Tennessee
"I love the way you have matched the articles in the magazine with online content. No other site does that. It's very helpful."
—Travel agent, New Jersey
"I love your new look. Great job!"
—Association executive from Virginia
"Now THIS is the kind of environment I want my advertising to be seen in."
—Hotel marketing director, Las Vegas
"The 'new look' of Travel Agent is a winner for sure...the quality of the publication throughout has also been taken to a higher level. Smart move! Great decision! And the new tag line 'Multimedia Intelligence for Travel Professionals'...certainly repositions the book and gets it up several notches to where it has to be in today's travel agent world...I congratulate you, Ruthanne and the rest of the team that was involved with the new look. Well done!
—Travel and hospitality consultant and former president of HSMAI, New York
Now that's the kind of response we hoped we'd get. We're very pleased with the initial response, but please—I encourage and invite your feedback as well. Go to the link at the end of the online version of this letter and fill out the feedback form. I'd love to hear from you.
On the cover of this issue of Travel Agent , we're featuring an amazing destination that should absolutely be on your radar. Tanzania, "the land of Kilimanjaro, Zanzibar and the Serengeti," is just the kind of destination your adventurous and culturally minded clients will adore. And we are launching a Tanzania agent education and specialist program this month on Travel Agent University. Make sure to visit Travel Agent University, learn about this fascinating country and become a specialist. Your clients will thank you.