Advantage Travel & Incentives, Inc., which was acquired by ALTOUR last summer, has begun a rebranding process and has started the process of changing its name. Effective immediately, the corporate travel component of the company will be known as ALTOUR. The area of the agency that designs and delivers conferences, meetings, events, group incentive travel, and performance marketing is now called ALTOUR Performance. 
“ALTOUR Performance will build on the strength of the ALTOUR brand,” said Alexandre Chemla, ALTOUR’s founder and president. “The agency’s services align under the ALTOUR business model and will be a perfect fit for clients in a wide variety of industries.”
On the group travel side, the company plans and operates conferences, meetings and events for a variety of organizations. The agency’s corporate travel business assists clients in managing their day-to-day travel activity, placing special emphasis on achieving policy compliance and cost reduction. The agency’s marketing business features a proprietary web-based performance improvement platform.
Visit www.altour.com.