Alex Sharpe will join Signature Travel Network in the newly created position of executive vice president, according to an announcement from Michelle Morgan, the company's president and CEO.
In his new position, which will take effect January 1, 2011, Sharpe will direct vendor relations for land and cruise, alliance partnerships, member recruitment, and develop strategic sales and marketing initiatives.
“Sharpe is uniquely qualified to work with the staff and Signature's members in key areas of sales and marketing. We have every confidence that he will be a tremendous asset to Signature.” Morgan said. "His background in the travel industry and previous career as a small business owner is an unbeatable, winning combination."
Sharpe most recently served as the senior vice president of National, Key and International Accounts for Regent Seven Seas Cruises. In that position, Sharpe managed consortium partnerships, high volume agencies and international partners across the world.
Over his 13 years with Regent, Sharpe has served in many capacities and in many departments including Charter & Incentive Sales, Pricing and Planning, and Sales and Marketing.
“I'm looking forward to working with the staff and members to ensure travel retailers relevancy and help strengthen our position as key drivers of travel into the future,” Sharpe said.
Signature Travel Network is a member-owned, travel cooperative, headquartered in Marina Del Rey, California, with a regional office in New York City. The network was established in 1956 and today includes 190 member agencies with 356 retail locations throughout the USA. Collectively, Signature members generate $4.2 billion in annual travel sales. Visit www.signaturetravelnetwork.com.